The role of social media in health engagement was the focus of one of the last sessions at Apticon 2014. Liz Fearon of the London School of Hygiene & Tropical Medicine posed the question - how can we use social media to promote HIV awareness in the developing world?

Asking how do we do it effectively? why are the so many out there? What are the tools we can use to evaluate intervention?

How do we get people involved in the end product? How can end users be part of creating the product? and How do we add participation into an Agile process?

We all thoroughly enjoyed Apticon last week. It was great to see old friends of Aptivate, meet some new people and have most of our team together.

In the past few years we have seen how our end users are getting better access to the internet, particularly on mobile devices and this trend is growing.