The biggest factor in user satisfaction is speed of response. Optimising your website for response speed means people will use it more.
it's more important than that. The number of Internet users in
developing countries is rapidly growing. These users could access an
increasing amount of valuable information. Yet internet connections can
be slow and expensive in the developing world. If a site takes too long
to load it becomes unusable.
As broadband speeds increase in the
developed world, website designers are forgetting the lessons of
optimisation. By allowing websites to become bloated we make our sites
unusable in many parts of the world.
We believe that optimised,
efficient web design is important for global development and is a moral
imperative. This is entirely achievable without compromising website
design. We wrote the Low Bandwidth Web Design Guidelines to show how.